Putting Your Website to Work

Websites have replaced the brochure as the “must have” marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website is working for you?

First, you must look at the role you want your website to play in your overall business and marketing strategy. As with any tool you use to promote your business, your web promotion activities must be built on a strong foundation. Start by determining the purpose of your website. Is it primarily informational or are on-line sales a major source of revenues for your company? Are you expecting people to find out about your company through on-line searches or are you primarily using your site as a place to send people for more information after an “off-line” contact? Other purposes for your site include:

· Building credibility

· Generating sales leads

· Developing a database

· Building relationships

Your site may also have non-promotional functions such as on-line forms processing or customer service applications.

You must consider who the target market is for your site. Is it a market that uses the web? And if so, how and for what do they use it? Some individuals may use the Internet primarily for e-mail, never accessing websites. Others may use it primarily for research and never make on-line purchases.

The look and feel of your site as well as the content are key considerations. In addition, architectural concerns such as load times must be taken into account. Do the majority of your clients have high speed internet access or is a large portion of your market using dial-up access. It is useless to have a site with all the latest bells and whistles if the majority of visitors abandon the site without ever seeing or hearing them due to long load times.

Just because you build it doesn’t mean they will come. Having a top notch website is only half the battle. Like glossy, four color brochures that sit in boxes in the storage closet or the exquisitely designed retail store that no one visits, your website is useless unless there is traffic. If you don’t have a tracking program on your site than you are not capitalizing on one of the most powerful features of a website: the ability to track results. Be prepared for a big disappointment though when you begin tracking. Most website average less than three visitors a day.

It is important to use both on-line and off-line strategies to drive traffic to your site. Off-line strategies include being sure that your website address is on all your printed materials, using direct mail to drive people to the site and personal contacts through activities like presentations and networking.

While Search Engine Optimization (SEO) is often considered the best way to get visitors to a site, it can be expensive and is not feasible for all businesses. Search Engine Optimization is the art and science (probably more art than science) of getting your site listed near the top when a potential customer searches on a key word or phrase such as “auto loans”. Click here : https://www.seoprofiler.com/#a_aid=Jayiyke

Search engines use a variety of ever changing factors to determine listing order including site content, website architecture, source code referred to as meta tags, and the number of links to your site from other related sites. There are companies that generate the majority of their revenues providing Search Engine Optimization services. For many smaller companies the cost is prohibitive. However, even if you are a very small company you can be sure the content on your site includes the key words you want to be listed under. Linking to the sites of businesses that are complimentary to yours and asking them to link to you can also improve search engine ranking.

Pay for performance options such a Google Ad Words or listings on Overture offer another relatively inexpensive option for driving traffic to your site. The “sponsored site” listings at the top or down the side are companies that have purchased key words in order to appear in prime locations when someone searches on that word.

There are hundreds of sites that you can post content to in the form of articles. These articles can be picked up and used by publishers of on-line newsletters – large and small. Writing articles related to your business and posting them to these sites can generate a tremendous amount of traffic and costs only the time it takes you to write and post the articles.

So you’ve got a great website and you’re generating traffic. Now what? How do you assure that you are capitalizing on the traffic you are generating? First you must determine what action you want visitors to take. Do you want them to sign-up for your free newsletter, purchase a product, fill out a contact form or request additional information? To determine the action you want a visitor to take, look back at the role you want your site to play in your overall business and marketing strategy.

The three key ingredients for a website that helps you promote and grow your business are:

· design and content of the site

· driving traffic to the site

· getting visitors to take action

If any one of these ingredients is missing your results will be less than optimal.

The Internet has had the greatest impact on how companies market their products and services and offers the most potential for new and innovative marketing strategies of any promotional vehicle since the invention of television. And, at least for now, the Internet provides a more level playing field for small companies than other promotional tools. How can your company capitalize on the power of the Internet?
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About the Author
Julie Chance is president of Strategies-by-DESIGN, a Dallas based firm that helps businesses from professional services firms to specialty retailersMap A Path to Success by developing more leads, turning those leads into loyal customers, and obtaining a greater return from their marketing investment. The firm provides marketing consulting, training and skills based coaching. For more information or to sign up for their free marketing tips newsletter go to (http://www.strategies-by-design.com) or call 972-701-9311.

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Online shopping: Who procrastinates more, men or women?

(BPT) - The holiday shopping season is in full swing, which means malls are sparkling with lights and decorations, enticing shoppers to purchase loads of gifts for friends and loved ones (and a few trinkets for themselves). At least that's what retailers hope for. 

It should be no surprise that more of today's consumers are increasingly jumping online to do holiday shopping from the comforts of home, particularly during the holiday rush. In fact, 60 percent of consumers will do more of their shopping online this year than last year, with 35 percent indicating they will complete 75 percent of all their shopping online. Those figures are according to a recent survey of 750 U.S. consumers conducted by Talend, a data integration company.

That means e-tailers need to know who's shopping online and for what. E-tailers also want to know how often online shoppers complete their purchases, rather than abandoning their carts all together. Talend's survey also sheds some light on some of these pressing concerns.

Women are still from Venus, men are still from Mars
If John Gray updated his 1993 book today, he might add a chapter about online shopping. Women tend to shop online for 'softer' items like fashion (59 percent) and home goods/furniture (40 percent), while men head straight for the hard goods: technology (58 percent) and music, film, TV and gaming (45 percent).

Men are much more likely to procrastinate
This probably won't come as a surprise, but more than 30 percent of men surveyed wait until mid-December to start their holiday shopping, and 12 percent say they'll start scrambling the week before Christmas. In contrast, more than a third of women start filling their carts, closets and attics with gifts by Halloween, with only 18 percent leaving their shopping until December.
 

Why some shoppers log off with empty carts

Despite the many advances in online shopping, 85 percent of shoppers surveyed say they've abandoned a cart mid-purchase mainly for the following reasons: shipping costs (60 percent), the high cost of goods at time of check-out (25 percent), and long wait times to process orders (17 percent). Clearly, there are still a few disconnects between what consumers are looking for in their online shopping experience and what e-tailers are providing.

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Why Invest in Gold?

                                         

BitGold's mission is to provide global access to invest in gold for secure savings and transactions, making an extraordinary element useful and empowering again.

Technology and progress are essentially a history of experiments with elements, and of experiments in cooperation.

At BitGold we believe that cooperation and investing in gold as a unit of elemental-measurement promotes a more equitable distribution of wealth and opportunity, and aligns prosperity within the natural limits of our planet. In an age of rapid change and limited opportunities for secure savings, we contend that saving and investing in gold can empower individuals and foster cooperation.

By reexamining the elemental properties of gold, it becomes clear that gold provides a globally neutral, natural unit of account in relation to all other elements required by humans. The scientific properties of gold in our natural and human systems reconciled independently over thousands of years. We ask you to consider an alternative view of gold's usefulness, one absent the emotive politics of money, fear and greed. BitGold.com/r/QdDDBa

Elements, Oxygen, Time

• Everything known to exist in the universe, on this planet, and even life itself can be broken down to 92 naturally-occurring elements, the basic building blocks of everything.
• The elements, or combinations of elements (compounds) most desired by humans become known as natural resources, or natural resource commodities. All industry on planet earth, from farming to manufacturing to technology is based on the consumption of these resources; agricultural, fishing and forestry products, hydrocarbon energy sources, and metals.
• Oxygen is the third most abundant element and enables life, but also reacts with many of the compounds we require, eventually destroying these resources through cycles. Over time, oxygen causes nearly every commodity to rot, tarnish, rust, or oxidize, establishing an expiration date or finite life for most of the things we consume.

The finite life of most compounds means that we cannot save what we need to survive beyond a limited period of time.

                                       
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Gold - The Rarest, Immortal Commodity

• Of the 92 naturally occurring elements, eight are known as the "noble metals". The elemental particles making up these eight elements are organized in a manner that makes them unreactive with air, or "immortal" as pure elements. Put differently, the oxygen, carbon dioxide, and gases that make up our air have no tarnishing effect on these elements through the life cycles of humans.
• Of the eight noble metals, only four became broadly employed as commodities: gold, silver, platinum, and palladium. Of the four, gold is the rarest on earth and visually discernible due to its color and purity.
• In day to day life gold is rarely preferred over other basic elements or immediately necessary commodities. Grains are more useful as food, energy sources for heat and transport, industrial metals for shelter, tools, and to distribute electricity and data.
• None of these daily commodities last over long periods of time in their most useful form however; they are costly to store, costly to transport, or costly to reconfigure if they can be repurposed.
• These perishable compounds and commodities do not last throughout the life of an individual either; a younger, physically able person cannot save the essential commodity surpluses for later and less able years.

Therefore, the storage and movement of the basic elements we need requires cooperation, and gold has been an important part of this cooperation throughout history. We'll explain how, but first we need to know a little about its cost and value.  BitGold.com/r/QdDDBa

Opportunity cost and gold

• Because gold is substantially rarer than the elements and compounds we need to survive, producing gold requires humans to forego production of the more immediately necessary or desired elements or resources.
• As an example of this opportunity cost, humans dig up a ton of average copper-containing rock, and spend all the labor and energy required to break it down, we are able to extract 5,000 grams of copper. For this same effort we would only get 1 gram of gold from a ton of average gold-containing rock.
• Compared to our food and energy resources, we have to exhaust a lot more of these other resources in order to produce gold, all depending on the relative abundance of elements.

For this reason gold as an element remains cost-proportional to all other basic resources over time, even if all short term values fluctuate depending on local conditions or immediate needs.

Finding value in a unique element

• Because it requires substantial effort to produce gold, and that we forego alternate uses of near term energy, labor and food to produce it, there must be important uses for it.
• Relative usefulness is defined by the laws of physics, not subjective economics, and gold's properties and usefulness are significant. Gold doesn't decay or tarnish in our atmosphere, it conducts energy over long periods of time without breaking down, its density and malleability enable very small amounts of gold to be extremely useful in thin layers or small spaces, and its noble metal properties mean that it doesn't react with most other elements, meaning that it's purity, luster and radiance are effortlessly maintained through millennia.
• These elemental properties define gold's usefulness as a commodity, a commodity whose cost will always remain proportional to the cost of other elements due to the earth's relative endowment.

These are the properties we found most useful during our experiments with the elements, but we learned an even greater use in our experiments with cooperation.
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Finding value in an element that transcends time with little cost or effort

• Cooperation and sharing enable us to produce more for everyone than we could ever achieve individually. Over time this cooperation is essential, otherwise young and old would have no way to survive; there is no way to produce for yourself when young, and no way store essential commodities for an old age. This is the basis of the formation of community.
• The development of cooperation and trust requires a system of accounting for each community's production. It is wasteful, if not impossible, to bring all perishable goods to one place at one time for trade, and with no ability to redistribute or save a surplus.
• The function of community through sharing therefore requires one of two systems: 1- a complex system of remembering debts and favors, or 2- (preferably) a lasting-intermediate commodity that can be exchanged over and over with very little cost, to be possessed in the interim of exchanges of the essential, immediately useful, but quickly decaying commodities.
• Over thousands of years of experiments, civilizations consistently resolved that gold was the most useful element to possess and trade as an accepted form of value.
• Gold's elemental properties afford this usefulness, as gold only needs to be produced once but is extremely efficient over time, it can be exchanged perpetually with very little cost compared to the cooperative value it brings.

Gold was first a natural resource desired for its elemental properties and usefulness, but one that eventually achieved the more important role of enabling widespread cooperation.
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Gold is an elemental unit of account and elemental store of value; in the past, present and future

• Gold's value as an elemental unit of account and store of value is both scientific and natural, as opposed to economic.
• Interestingly, gold's ascension occurred before civilizations had the advanced scientific knowledge of its elemental properties. Humans productively optimized their experiments in cooperation by using gold as the basis for measuring value.
• While systems of money and debt come and go, gold will always remain an extraordinary element. Data shows that investing in gold could provide security to depreciation in some currencies.
• Gold's relationship to other natural resources is bound by the limits of our shared planet. All industry originates in natural systems, and any cooperative economic system should hold a unit of account anchored in these natural systems. Gold provides a pure, elemental measurement.

As we advance the digital age of global cooperation, individuals and communities will increasingly require globally relevant, globally accepted intermediate-commodities for savings and trade.

At BitGold, we advance cooperation among diverse communities by providing global access to gold; easily acquired, securely stored, global payments. BitGold.com/r/QdDDBa