Fundraising
FUNDRAISING— is an activity connected with raising
funds and other resources for
implementation of non-profit project and
programs aimed at socially useful purposes. Signup Here at WHOLE WORLD
About Fundraising
The main goal of the international project, Whole World is
to develop an innovative system capable of ensuring an effective raising funds
for realization of charitable programs (effective fundraising).
Before telling you about the features of the Fundraising
Technologies used in our project, we would like to say a few words about the
concept of Fundraising as an inherent process of charity.
Everyone knows the concepts like patron, donator, sponsor,
benefactor... - these are individuals and legal entities donating their funds
for charitable purposes or implementation of the programs of various non-profit
organizations (NPOs).
The difference between them consists only in terms of aid
provision: someone donates voluntarily and gratuitously while others under
certain conditions.
In order to actively involve such sources of funding to
charity, it is necessary to be constantly engaged in their search, hold
meetings and special events. The charity foundations should have a staff of
experienced employees (fundraising managers) for continuous work on finding and
involving the charitable donations. Some foundations are able to do it quite
successfully using the existing relationships, while others are unable to
involve such employees because of financial constraints.
Therefore, along with the current development of charity,
another active group of the charity movement participants has started to
segregate itself.
They are called FUNDRAISERS
- the individuals or legal
entities involved in the targeted search and engaging the sources of funding
into the NPOs.
It is worth to note that the Fundraising is not a charity,
and the Fundraiser is not a source of charitable donations.
Fundraising is an activity connected with raising funds and
other resources for implementation of non-profit project and programs aimed at
socially useful purposes.
Historical Review
The Fundraising started to develop in the U.S. in the 1980s
during the Ronald Reagan administration, when the non-profit sector experienced
a financial crisis due to reduction of budgetary financing for social programs.
Since that time, the movement has become widespread and took shape as an
independent discipline. In Russia, the Fundraising began to actively develop
from the 1990s simultaneously with the development of non-profit organizations
whose activities were not aimed at making profit, but aimed at the solution of
socially important tasks that caused demand for attraction of funding sources
for their activities. Currently, the Fundraising is an integral part of the
activities like social management, marketing, PR and advertising, etc.
SIGNUP @ WHOLE WORLD
SIGNUP @ WHOLE WORLD
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