Last time we talked about Thomas Edison, and his unrelenting drive towards creating. In Edison’s case, not only was he an entrepreneur, he was also an inventor.
Not everyone is trying to invent something new.
You may be considering offering a service, or a new twist on an existing product, and building a business around that.
But perhaps that’s what’s holding you back.
Too often, entrepreneurs will spend so much time trying to perfect a product that they never actually launch the business! Delays in development not only consume those precious few resources and finances, but can dangerously suck the spirit out of you.
Instead, consider The Lean Startup method which is about beginning your business with market research. Identify your niche, brainstorm keywords and data, and put up a website that you can use to test your ideas.
Without actually building a product you can sell, is it possible to find out if anyone’s willing to pay for it?
Absolutely.
In fact, that initial research can tell you a lot, like whether or not anyone’s actually searching for the kind of product or solution you plan to offer. Back when Edison was getting started, there was no Google or Internet, of course, so early entrepreneurs had to trust their instincts… and they were often wrong. If you recall, we mentioned before that Edison launched 14 businesses!
Fortunately, you have a lot more tools at your disposal. You can start with some basic searches on Google and see what comes up. And with an SBI! membership, you can use our ground breaking Brainstorm It! Tool to hone your research and define your target market.
And with our easy website builder, you can quickly create beautiful webpages that attract and educate visitors and test your assumptions.
If you haven’t already, give SBI! a try, and get started on perfecting that vision. (Or, if you prefer WordPress, you can check out a free trial of SBI! for WP)
"See things in the present, even if they are in the future." —Larry Ellison, Oracle co-founder
Our next email will talk a little more about Thomas Edison, but also to introduce you our next serial entrepreneur. In the meantime, if you have questions about becoming an entrepreneur or want to dig into this topic a bit more, you can reply to this email any time. We’d love to hear from you.
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