(BPT) - The holiday shopping season is in full swing, which means malls are sparkling with lights and decorations, enticing shoppers to purchase loads of gifts for friends and loved ones (and a few trinkets for themselves). At least that's what retailers hope for.
It should be no surprise that more of today's consumers are increasingly jumping online to do holiday shopping from the comforts of home, particularly during the holiday rush. In fact, 60 percent of consumers will do more of their shopping online this year than last year, with 35 percent indicating they will complete 75 percent of all their shopping online. Those figures are according to a recent survey of 750 U.S. consumers conducted by Talend, a data integration company.
That means e-tailers need to know who's shopping online and for what. E-tailers also want to know how often online shoppers complete their purchases, rather than abandoning their carts all together. Talend's survey also sheds some light on some of these pressing concerns.
Women are still from Venus, men are still from Mars
If John Gray updated his 1993 book today, he might add a chapter about online shopping. Women tend to shop online for 'softer' items like fashion (59 percent) and home goods/furniture (40 percent), while men head straight for the hard goods: technology (58 percent) and music, film, TV and gaming (45 percent).
Men are much more likely to procrastinate
This probably won't come as a surprise, but more than 30 percent of men surveyed wait until mid-December to start their holiday shopping, and 12 percent say they'll start scrambling the week before Christmas. In contrast, more than a third of women start filling their carts, closets and attics with gifts by Halloween, with only 18 percent leaving their shopping until December.
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